About Us

The journey of Khushbu Fashion began in the year 2014 with the opening of our first wholesale outlet in Surat, India. After the success of this store, Khushbu Fashion launched its online store in 2019, never looking back since then. Today, it is the world’s preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day.
What we Stand For

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all – sarees, salwar kameez, lehengas, contemporary Indo Westerns with an exquisite collection of accessories.
Our Mision

To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.
Our Vision

We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.
A 7-Year Old Legacy

For over a decade, we have been taking the finest of India to the world. Every style we offer, every service we bring, every technology initiative we take is backed by experience few can boast of.
Fast Fashion for You

Not everyone can boast of a Ready to Ship Collection as exciting as ours. You’ll never miss an occasion when you shop from our repertoire that’s set for dispatch within 24 hours.
Pan-India Specialties

Where would you find authentic treasures from artisan hubs across India? Right here. Kanjeevaram from Tamil Nadu, Baluchari from Bengal, Leheriya from Rajasthan...et al.
For Weddings & Bulk Orders

For those living outside India, our hand-picked wedding closet and bridal trousseau of the richest Indian garbs is a dream come true. We also offer special discounts for bulk purchase.
The Latest Collection

Our collection encompasses 50,000 of the latest Indian styles. Our team of fashion experts work with artisans and weavers to bring you red-hot trends inspired by fashion runways.
Curation by Occasion

Having a specialized curation team gives us an edge. We curate collections by festivals, colors, body types, zodiac signs, weddings, types of ethnic work - and more. Makes shopping so easy.
Mobile-Ready Experience

We’ve put the finest technology at work so that all our front-end platforms are futuristic and mobile-ready. Shop from your mobile with ease, and get prices in your local currency to boot.